"Philippe Maarek has provided an acute, insightful survey and compelling analysis of how political marketing has developed and the consequences this has had for election campaigning. This is an accessible, succinct and engaging read that provides a comprehensive overview of a field which, by definition, is always evolving."
- Dominic Wring, Loughborough University
"Political marketing is at the heart of political campaigning. Philippe Maarek explains how to run such campaigns and how to get your message - if you dare to be a candidate - to the voters. Students interested in how to organize a political campaign will also find in this book some analytical and practical tools. Some lessons can certainly be drawn for how to improve the confidence between citizens and the political elites."
- Guy Lachapelle, Concordia University
Campaign Communication and Political Marketing is a comprehensive,
internationalist study of the modern political campaign. It indexes and
explains their integral components, strategies, and tactics.
. Offers comparative analyses of campaigns from country to country
. Covers topics such as advertising strategy, demography, the effect
of campaign finance regulation on funding, and more
. Draws on a variety of intenational case studies including the
campaigns of Barack Obama and Nicolas Sarkozy
. Analyses the impact of digital media and 24/7 news cycle on
Available at http://eu.wiley.com/WileyCDA/
and at all Amazon stores.
April 2011, Wiley-Blackwell