On June 14th and 15th 2013, the Center for Comparative Studies in Political and Public Communication (Ceccopop) headed by Philippe J. Maarek, convenes a 2 days conference in Paris, just before the ICA conference in London on
"Comparing the French and American 2012 Presidential Campaigns: a new transnational model of campaigning or two specific patterns? Towards a modern congruence of Political Communication Campaigns?"
Political Communication seems more and more global, particularly during campaigns. While in the past Political Marketing advisors and Politicians on both side of the Atlantic had to travel to each other to learn the new strategies and tools of winning campaigns, today's media globalization, emphasized by Internet growth has accelerated this globalization process, making it nearly instantaneous.
One of the most visible occurrence of this evolution has been the similarity of Nicolas Sarkozy and Barack Obama winning presidential runs in 2007-2008, both based on "storytelling". Barack Obama was matching his own personal path to the history of the United States, and Nicolas Sarkozy was displaying publicly his personal life and family history, and in so doing, they seem to have set new campaigning rules. Later, their presidential communication pattern has also taken a comparable turn, to the surprise of the French journalists and politicians, in particular, who were not used to unceasing media intervention from their Presidents. Similarly too, Barack Obama's wife Michelle frequent interventions in the U.S. media, and the public exposure of Nicolas Sarkozy new marriage may also be noticed.
The 2012 elections in both countries seem to have taken a different turn: Barack Obama has been reelected, Nicolas Sarkozy not. But have the campaigns been so different? Could it be that FranÃ§ois Hollande winning strike has been helped by an unsaid identical kind of communication strategy? When he advocated his "normalcy", wasn't it the same kind of storytelling but with a different kind of story, trying to establish a proximity from the voters? Also, how did French politicians manage to cope with their strong legal restriction of access to media and did it make so much difference from the exponential increase of spending allowed by the 2011 Supreme Court ruling? How come political campaigns in those two countries seem less and less different in spite of apparently non negligible differences? And can some of these findings be extended more generally to other countries and even as a new transnational model, or are there French and American specifics?
These are some of the questions which will address political communication specialists from both side of the Atlantic, scholars and professional from the field, at the Paris Conference on Political Communication which will take place on June 14th and 15th, just before the start of the ICA conference in London. The conference is hosted by Philippe J. Maarek, Professor in Political Communication, former Chair of IPSA and then IAMCR Political Communication Research Groups, within the frame of the Center for Comparative Studies in Political and Public Communication of the University Paris East (Ceccopop/Largotec).
Collegues interested in presenting a paper should send an application, before February 16th to firstname.lastname@example.org . Proposals should include a 200-500 words abstracts and a short 1 page vitae.
The scientific board of the Conference is composed of:
Donatella Campus, University of Bologna, Italy Ann Crigler, University of Southern California, United States of America Christina Holtz-Bacha, University of Nurenberg-Erlangen, Germany Philippe J. Maarek, University Paris Est, France Eric Maigret, University Paris 3 Sorbonne Nouvelle, France Arnaud Mercier, University of Lorraine in Metz, France Richard Nadeau, University of Montreal, Canada David L. Paletz, Duke University, United States of America Claes de Vreese, University of Amsterdam, Netherlands Dominic Wring, University of Loughborough, United Kingdom
The Organizating Committee is composed of :
Brigitte Sebbah, Philippe J. Maarek and Susanne Merkle, Paris East University.