2008 National Annenberg Election Survey Telephone Data Now Available

The 2008 National Annenberg Election Survey (NAES) telephone data set is now available to scholars on the Annenberg Public Policy Center web site, www.annenbergpublicpolicycenter.org. NAES, the largest academic public opinion survey of the American electorate, includes 57,967 telephone interviews conducted with adults across the U.S. over the course of the 2008 presidential primaries and general election campaigns, and 3,737 re-interviews as part of its post-election telephone panel. These data served as the basis for the innovative and highly praised new book, The Obama Victory. Scholars from all over the world can access and download the data set and codebook for their research projects from our web site.

The available data set includes the 2008 national rolling cross-section telephone survey and post-election telephone panel survey. In the data set, you will find information about the electorate’s beliefs, attitudes, intentions, media habits, and behaviors relevant to the 2008 presidential campaign. Specific areas covered in NAES include, evaluations of candidates’ issues stances and character traits, the electorate’s stances on issues, evaluations of the state of the nation and economy, extent of candidate support throughout the campaign, political participation, media sources for campaign information, presidential endorsements, party conventions, candidate debates, voting behavior, and a full slate of demographic questions.

If you are affiliated with an academic institution or research organization you are eligible to download the NAES data. To access these important and relevant data, go to the Annenberg Public Policy Center web site, register, and click on “Data Sets” on the left-hand side of the home page.

Additionally, NAES conducted an online 5-wave panel survey that will be available later this month.

For more information: Ken Winneg, Ph.D. (215) 898-2641 kwinneg@asc.upenn.edu
Visit: www.annenbergpublicpolicycenter.org