Call for Papers: Communication Methods and Measures

Journal of the Communication Theory and Methodology Division of the AEJMC

Special Issue on Empirical Approaches to the Study of Selective Exposure

Deadline: September 1, 2012

Changes over the last few decades in the media landscape and the
technology by which information is delivered have made it possible for
people to custom tailor their exposure to media content in ways no one
could have foreseen a generation ago. As a result, scholars from
communication, political science, psychology, and other disciplines have
speculated about and empirically examined selective tailoring and
exposure. A variety of factors causing selective exposure have been
studied, including partisanship, utility considerations, moods, and
personality characteristics, for example. Moreover, various outcomes of
interest have been investigated, including political participation,
learning, accessibility of attitudes about the self and others, and
consumer behavior, among others. Yet there has been little to no
systematic treatment of the various approaches available to researchers
on how to empirically measure such selective exposure and the relative
strengths and weaknesses of those approaches.

COMMUNICATION METHODS AND MEASURES, published by Routledge, Taylor &
Francis, is issuing a call for a special issue on empirical approaches
to the study of selective exposure. Manuscripts that focus on survey and
experimental approaches to the study of selective exposure are
especially sought, although all research traditions and methods are
welcomed. Submissions should focus on the methodology of selective
exposure research rather than empirically documenting the existence of
selective exposure effects. Manuscripts can be data driven or not, but
must emphasize methodology so as to guide future researchers interested
in studying selective exposure.

QUESTIONS ABOUT THIS SPECIAL ISSUE CAN BE DIRECTED TO ANDREW F. HAYES,
EDITOR-IN-CHIEF

The deadline for submission for consideration is SEPTEMBER 1, 2012.
Submitters should include a statement in the cover letter that the
manuscript is being submitted for the special issue on selective
exposure research. Articles will be peer reviewed and a decision
rendered within 90 days, with a target publication date of summer 2013.
Instructions for authors and a description of the online submission
process can be found on the journal’s home page at
http://www.tandf.co.uk/journals/HCMS